Kooxdatan gabdhaha ah ayaa waxaa garoonka keenay sida la tuhunsan yahay yahay shirkad Holand’es ah oo ka ganacsata qamriga oo rabta inay ku xayeeysiistaan shirkadooda si sharci daro ah garoomada ciyaaraha lagu qabanaayo madaama aysan ka mid ahayn shirkadaha loo ogal yahay inay ganacsigooda ku xayeeysiistaan inta ay socdaan ciyaaraha aduunka madaama aysan qayb ka ahayn shirkadaha dhaqaalaha ku bixiyay maal galinta koobka aduunka(World Cup).
FIFA ayaa isha si fiican ugu haysa shirkadahaas iyo dadka sida qaldan Ticket ugu soo iibsaday suuqa (ambush marketing).
Sida la rumaysan yahay ticket ay isticmaalayeen gabdhaha u dhashay dalka Holand ayaa ah kuwa markii hore loo siiyay ciyaaryahanka la yiraahdo Robbie Earle oo ka shaqeeya ITV inta u jooga ciyaaraha isaga iyo caa’iiladiisa ku galaan garoomada balse aysan isticmaali Karin wax ka baxsan dadkaas, Ticket waxay dhamaayeen ilaa 150 xabo, ITV ayaa shaqada ka eryay pundit Robbie Earle kadib markii dacwad FIFA u gudbisay ku saabsan arinkaan, hasayeeshee Robbie ayaa sheegay inuusan gadanin balse u siiyay dad ay asxaab yihiin laakinse ITV kuma qancin hadalkaasi balse shaqadii ayay ka eryaan.
Labadan gabdhood ayaa waxaa saakay lagu soo oogay dacwad islamarkaana laga qaaday sharciga kadibna luga looga xirey bail lagula socda meesha ay joogaan inta maxkamada go’aan rasmi ah ka qaadanayso, waxaa hada lagu sii daayay damiin kadib markii ay bixiyeen lacag dhan 10.000 rand( $ 90).
Wasiirka Arimaha dibadda dalka Holand Maxime Verhagen ayay ku tilmaamtey xariga gabdhaha Holandeeska loo geystey ceeb (outrageous), waxaa la filayaa in maalinimada Talaadada la saaro maxkamad. Iyagoo lagu soo oogayo ‘’ Three charges including unauthorized use of a trademark at a protected event’’.
VUVUZELA OO DOOD BADAN KA TAAGAN TAHAY
Turunbuda caanka ka noqotey ciyaaraha aduunka ee loo yaqaan VUVUZELA ayaa dood badan ka taagan tahay kadib markii ay dood badan ka keenayn ciyaartooy badan iyo TV-yada caalamiga ee sida tooska uga soo tabinaya cayaaraha aduunka ee ka socda dalka Koonfur Afrika.
Hasayeeshee dad badan oo dunida dacaladeeda ka kale yimid oo ka qayb galaya daawashada cayaaraha aduunka ayaa iyana si weyn ula qabsaday kuna faraxsan.
FIFA ayaa qabta inaysan ka mamnuucaynin VUVUZELA in lagu isticmaalo garoomada ay ka socdaan cayaaraha balse ka codsaday dadka isticmaala inay aamusan un marka astaanta calamada dalalka la garaacayo, tani waa mid aan u wanaagsan oo ka turjumaysa dhaqanka marka dadka Afrikaanka ah dheelayaan kubadda cagta ay isticmalaan taageerayaashooda inta ay socoto ciyaarta gudaha iyo dibadaba ayuu yiri madaxa cayaaraha aduunka.
Ama necboow ama jecloow VUVUZELA waa inaa ixtiraamtaa dhaqanka taageerayaasha Afrika ayuu yiri MR Jordan isagoo qoslaya, laakinse taageerayaasha dalalka Yurub ayaa iyana la qabsaday turumbuda islamarkaana hilmaamay qaabkii ay u taageeri jireen kooxaha dalalkooda marka ay socoto ciyaarta.
Ciyaartooy badan ayaa iyana waxay yiraahdeen ma ogin in taageerayaasheena ay joogaan iyo in kale waayo maba maqalno inay garabkeena taagan yihiin sababtoo ah waxaan maqlayno waa VUVUZELA, taasoo nagu adkaatey inaynan kale garan Karin cida loo yeerinaayo turumbada.
Tusaale ahaan kooxaha dalalka Yurub marka ay dheelayaan waxaa caado u ah marka kooxdoodu gacan sarayso inay muujiyaan farxad iyo sawaxan islamarkaana ay yiraahdaan England England, Holland Holland, Germany Germany , Italy Italy or Spain Spain halka kooxda Goalka lagu leeyahay ay aamusaan marka laga gacan sareeyo.
Marar badan oo aan u daawasho tagey garoomo ku yaal dalalka Holand iyo England ayaan ku soo arkay qaabka kooxaha ay u taageeraan taageerayaashooda jidbaysan, badanaa waa kuwo cabsan oo un qeylinaya marna caytamaya marka ay ku jiraan garoonka, marka ay badiyaan waa kuwo faraxsan marka laga badiyana waa kuwo aan faraxsaneyn, halka taageerayaasha Afrika markasto ay yihiin kuwo faraxsan oo is dhax fadhiya.
VUVUZELA ayaa hada waxaa ku arkeysaa dukaamada ku yaal bartamaha magaalada London iyadoo lagu iibinaayo, waxaa dalka South Afrika gaarey Duqa magaalada London mayor Boris Johnson islamarkaana taageeray isticmaalka turumbada VUVUZELA, waxana u yiri waxaan u imid halkaan inaan ka aruursano qibrad iyo sidii aan London ugu martigalin lahayn Cayaaraha Aduunka 2018 iyo Olmypc 2012, Vuvuzela waa shay wanaagsan oo qurux badan laakinse waxay ila tahay inaysan u baahnayn VUVUZELA OLYMPIC sanadka 2010 iyo London in garoonka aan ku isticmaalno.
Hadii FIFA ay u doorato London in lagu qabto cayaaraha aduunka 2018 waxay noqon doontaa jawaab wanaagsan waayo LONDON waa magaalada ugu weyn magaalooyinka caalamka, anigoo xushmad u haya magaalada Cape Town oo aan oran karo waa magaalada labaad ama sadaxaad ayuu yiri Boris duqa London oo ka wada dalka South Afrika olalaha in London lagu qabto World Cup 2018.
W/D:YUSUF YUSUF
Sports editor of SSPAMEDIA
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